Betway Exclusive Videos: Inside Betway's Club, Driver and Athlete Partnerships

What Betway Exclusive is

Betway Exclusive is BW Game Hub’s video library of the content Betway produces with the clubs, drivers and athletes it sponsors. Every film here is access rather than advertising: players away from the pitch, club legends replaying the moments that defined them, and campaigns built around the supporters who follow them. The grid above holds the full catalogue. The sections below group it by club and by sport, so you can go straight to the series you actually want to watch.

Premier League: Arsenal, Manchester City, West Ham and Brighton

Arsenal’s films lean on voices the Emirates knows well. On The Mic moves David Raya, Leandro Trossard and Jorginho from the penalty box to the commentary box, David Seaman’s top five Arsenal moments has the former goalkeeper walking back through his own career, and Arsenal On Tour reunites Theo Walcott and Gilberto Silva. Two squad games complete the set: Finish The Chant, built on the songs that carry a matchday, and What Happens Next.

Manchester City’s strand is the Betway Bus, a three-part day out with the squad that continues in episode two and episode three. Alongside it, Collector’s Items has players talking through the milestones and keepsakes they have held on to.

West Ham United carry the widest range of any partner on the page. Matchday Feelings and the Belief Box put the squad’s competitive streak to work off the pitch, the Chipping Challenge swaps football for the Betway Golf Challenge, and It’s How We Do It opens up the personal routines behind a performance. The club also travels: the NFL Combine toolkit brings an American football tradition to east London, and See You in Qatar 2022 follows the Hammers from the Premier League to a global stage.

Brighton & Hove Albion’s three films track a club that has grown quickly. Back Yourself sets a challenge for Danny Welbeck and Jan Paul van Hecke, Brighton V AI tests Billy Gilmour and Jakub Moder’s football knowledge against a machine, and Going Global looks at the club’s rise on and off the pitch.

Across Europe: Atlético de Madrid, Eintracht Frankfurt and Hertha Berlin

Atlético de Madrid contribute five films, and they are the most emotional group in the library. Atleti Touch revisits the skill the Metropolitano has witnessed, Moments That Matter leans into the resilience the club is built on, and Surprise Visit turns the camera on a single supporter. The squad games are Believe Is True, with Álvaro Morata, Marcos Llorente and Rodrigo Riquelme, and Believe It or Not, with Llorente and Koke.

Germany is represented twice. Eintracht Frankfurt’s Tic Tac Toe gives a simple game an unexpected twist, while Hertha Berlin’s rituals covers the habits that get a squad ready for kick-off.

Beyond football: Formula 1, UFC, cricket and tennis

Betway is stepping onto the grid marks the brand’s move into Formula 1, and the film follows the shape of a race weekend: the lights-out start, the pit-lane precision that can decide a position, and the tension of the closing laps. Feel the Gs then sets F1 power against UFC strength, with two elite athletes taking on two new challenges.

Two more sports round out the catalogue. Cricket in the Middle East traces two decades of growth in a region that has become central to the sport’s calendar, and Roddick V El Aynaoui returns to one of the great Australian Open marathons.

The people behind the campaigns

Two signings sit at the centre of Betway’s recent content. Welcome Thierry Henry introduces the Arsenal and France forward to the Betway family, and Fabrizio Romano joins Betway Scores, bringing the most followed voice in transfer news with him. The thread connecting all of it is Betway & Football: It’s How We Do, the campaign the club series grew out of.

Where to go next on BW Game Hub

• Sports betting guides for the plain-English explanations behind the sports in these films: how odds formats work, what a bookmaker’s margin actually costs you, and how the most common markets are priced.
• The BW Game Hub blog for match reports, transfer news and analysis, with dedicated football and Formula 1 archives.
• Live streaming for what can be watched live, and the access requirements that apply.
• Online casino guides for slots, live tables, RTP and volatility explained without the jargon.
• About BW Game Hub for who writes this site and how our editorial desk sources its reporting.

Watch responsibly

Betway Exclusive is entertainment content about sport and the partnerships behind it. Any betting product referenced on this site is for adults aged 18 or over, and it should stay within limits you set before you start. If you want to review those limits or the tools available to you, read our responsible gambling guidance.